Erma Perham Proetz (1891 – August 1944) was an American advertising executive and the first woman inducted into the Advertising Hall of Fame, in 1952.

A copywriter, she did most of her noted work at St. Louis, Missouri firm Gardner Advertising Company. There, her work for PET evaporated milk was instrumental. She created a PET milk test kitchen and developed recipes. Under the pseudonym Mary Lee Taylor, Proetz wrote articles and made radio broadcasts sharing her ideas with consumers. The Mary Lee Taylor Show ran for 20 years and was aired on 200 stations at its height. In 1935 Fortune named her as one of the 16 outstanding women in American business.

She married noted physician Arthur W. Proetz in 1918. The Erma Proetz Memorial Scholarship at Washington University School of Fine Arts is named in her honor.

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Available episodes: 35
Stuffed Vanilla Wafers
Original Broadcast Date: 1939.09.21
Length: 11:50
File Size:2.73 MB
Skeleton In The Attic
Original Broadcast Date: 1948.07.10
Length: 28:04
File Size:6.44 MB
Moving To Capitol City
Original Broadcast Date: 1948.10.23
Length: 28:03
File Size:6.44 MB
The Good Friend
Original Broadcast Date: 1948.10.30
Length: 27:22
File Size:6.28 MB
Strange Reunion
Original Broadcast Date: 1948.11.06
Length: 27:32
File Size:6.32 MB
Sally Finds An Apartment
Original Broadcast Date: 1948.11.11
Length: 27:53
File Size:6.4 MB
Life In The New Apartment
Original Broadcast Date: 1948.11.19
Length: 26:46
File Size:6.14 MB
Jims Surprise
Original Broadcast Date: 1948.11.26
Length: 27:34
File Size:6.33 MB
Old Friend Charlie
Original Broadcast Date: 1948.12.03
Length: 27:45
File Size:6.37 MB
Redecorating
Original Broadcast Date: 1948.12.10
Length: 27:39
File Size:6.34 MB
Home For Christmas
Original Broadcast Date: 1948.12.17
Length: 27:42
File Size:6.36 MB
Christmas Story
Original Broadcast Date: 1948.12.25
Length: 28:00
File Size:6.43 MB
Will The Landlord Accept The New Baby
Original Broadcast Date: 1949.01.08
Length: 28:10
File Size:6.46 MB
Worried About Prowlers
Original Broadcast Date: 1949.01.15
Length: 27:42
File Size:6.36 MB
Sallys Birthday Party
Original Broadcast Date: 1949.01.29
Length: 28:03
File Size:6.44 MB
The Twenty Dollar Question
Original Broadcast Date: 1949.02.05
Length: 27:53
File Size:6.4 MB
Budget Problems
Original Broadcast Date: 1949.02.12
Length: 27:55
File Size:6.41 MB
Dads Old Flame
Original Broadcast Date: 1949.02.19
Length: 27:54
File Size:6.4 MB
Threes A Crowd
Original Broadcast Date: 1949.02.26
Length: 28:13
File Size:6.48 MB
Horoscopes
Original Broadcast Date: 1949.03.05
Length: 27:40
File Size:6.35 MB
Doc Bradley
Original Broadcast Date: 1949.03.12
Length: 27:51
File Size:6.39 MB
Naming The Baby
Original Broadcast Date: 1949.03.19
Length: 27:37
File Size:6.34 MB
Now We Are Three
Original Broadcast Date: 1949.03.26
Length: 27:49
File Size:6.38 MB
Sallys One Track Mind
Original Broadcast Date: 1949.04.02
Length: 27:58
File Size:6.42 MB
Sally Comes Home
Original Broadcast Date: 1949.04.09
Length: 27:54
File Size:6.4 MB
Whose Baby Is She
Original Broadcast Date: 1949.04.16
Length: 27:47
File Size:6.38 MB
Who Will Be Betsys Godfather
Original Broadcast Date: 1949.04.23
Length: 27:44
File Size:6.36 MB
Friday Night Dilemma
Original Broadcast Date: 1949.04.30
Length: 28:07
File Size:6.45 MB
Sallys Night Out
Original Broadcast Date: 1949.05.07
Length: 28:14
File Size:6.48 MB
Is Nicki After Jim
Original Broadcast Date: 1949.05.14
Length: 27:58
File Size:6.42 MB
New Man In Nickis Life
Original Broadcast Date: 1949.05.21
Length: 28:01
File Size:6.43 MB
Photo Finish
Original Broadcast Date: 1949.05.28
Length: 27:44
File Size:6.36 MB
The Hero
Original Broadcast Date: 1949.06.04
Length: 27:58
File Size:6.42 MB
Whats Cooking
Original Broadcast Date: 1949.06.11
Length: 27:58
File Size:6.42 MB
The Will
Original Broadcast Date: 1949.06.18
Length: 27:58
File Size:6.42 MB

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